Collaborations
Presently, I have research collaboration with following scholars:
1. Dr. Pia A. Albinsson
Associate Professor of Marketing
Walker College of Business
Appalachian State University, USA
I am further looking for collaborators to work jointly on marketing research.
Primary focus of research will be in the following areas:
1. Value co-creation
2. Service Logic / Service Innovation
3. Consumer Attitude and Behavior
4. Branding of Service
5. Other possible areas in the related field