Publications

RESEARCH PUBLICATIONS

06/02/2020 14:30
  BOOKS: Chhabra, M., Hassan, R. and Shamim, A. (Forthcoming). Entrepreneurship and Big Data: The Digital Revolution, Taylor & Francis / CRC Press. Ghazali, Z., and Shamim, A. (2016). Managing Plant Turnaround Maintenance Organizational Structure, Processes and Behavior - A Malaysian...

Construction and Validation of Customer Value Co-Creation Attitude Scale

08/17/2017 11:09
Shamim, A., Ghazali, Z., & Albinsson, P. A. (2017), Construction and Validation of Customer Value Co-Creation Attitude Scale Construction and Validation of Customer Value Co-Creation Attitude Scale", Journal of Consumer Marketing, Vol. 34 No. 7.

An integrated model of corporate brand experience and customer value co-creation behaviour

03/01/2016 10:26
Shamim, A., Ghazali, Z., & Albinsson, P. A. (2016). An integrated model of corporate brand experience and customer value co-creation behaviour.International Journal of Retail & Distribution Management, 44(2).

Customer Participation in Value Co-Creation: Can it Develop Corporate Brand Experience?

11/11/2015 11:16
Shamim, A. and Ghazali, Z. (2015), “Customer Participation in Value Co-Creation: Can it Develop Corporate Brand Experience?”, Advanced Science Letters, Vol. 21 No. 2, pp. 19-27

The Role of Self-Construals in Developing Customer Value Co-Creation Behavior

11/08/2015 11:12
Shamim, A. and Ghazali, Z. (2015), “The Role of Self-Construals in Developing Customer Value Co-Creation Behavior”, Global Business and Management Research: An International Journal, Vol. 7 No. 2, pp. 19-27

Studying the Influence of Entrepreneurial Attributes, Subjective Norms and Perceived Desirability on Entrepreneurial Intentions

01/27/2015 11:48
Siddiqui, H., Yousaf, U. and Shamim, A. (2014), Studying the Influence of Entrepreneurial Attributes, Subjective Norms and Perceived Desirability on Entrepreneurial Intentions", Journal of Entrepreneurship in Emerging Economies, Vol. 7 No. 1, pp. 23-34

Managing plant turnaround maintenance in Malaysian process-based industries: A study on centralization, formalization and plant technology

01/27/2015 11:47
Ghazali, Z., & Shamim, A. (2014), “Managing plant turnaround maintenance in Malaysian process-based industries: A study on centralization, formalization and plant technology”, International Journal of Applied Management Science, Vol. 7 No. 1, pp. 59 - 80.  

A conceptual model for developing customer value co-creation behaviour in Retailing

01/27/2015 11:44
Shamim, A., & Ghazali, Z. (2014). “A conceptual model for developing customer value co-creation behaviour in Retailing”, Global Business and Management Research: An International Journal, Vol. 6, No.3, pp. 185-196

The Forgotten Dimension: Work Culture in Plant Turnaround Maintenance of a Malaysian Petrochemical Company

01/27/2015 11:42
Ghazali, Z., Halib, M., & Shamim, A. (2014), “The Forgotten Dimension: Work Culture in Plant Turnaround Maintenance of a Malaysian Petrochemical Company”, Global Business and Management Research: An International Journal, Vol. 6, No.3, pp. 197-204  

A critical model of brand experience consequences

01/27/2015 11:37
Shamim, A., & Butt, M. M. (2013), “A critical model of brand experience consequences”, Asia Pacific Journal of Marketing and Logistics, Vol. 25, No. 1, pp.102-117
1 | 2 >>