Research SUPERVISION

Ph.D

MAIN SUPERVISOR

  1. Maheen Iqbal (2020 – ongoing), Service Inclusion or Service Captivity? An Assessment Of ‘Experiencescape’ On Well-being of Disabled Consumers In Hospitality Industry Of Malaysia – UTP
  2. Muhammad Farrukh Abid (2020 – ongoing), Value Centric Approach of Co-Creative Service Innovation: Moderating Role Promise Management - UTP
  3. Hun Chong Tan (2020 - ongoing), Study of Distributor Value Chain in Agriculture Crop Protection Industry in Malaysia - UTP
  4. Junaid Siddique (2018 – ongoing), Gauging Customer Engagement Valence through Neuromarketing Approach and Investigating its Outcomes in Online Shopping Context. – UTP
  5. Muhammad Amin (2017 - ongoing), Service-dominant practices as institutional logic for automobile service stations and its role in engaging frontline employees in value co-creation - UTP
  6. Cheong David (2017 - ongoing), Value Co-Creation and Service Innovation in Aviation Industry - UTP
  7. Jalal Uddin Akbar (2017 - ongoing), Energy Consumption Behavior among Malaysian Households – UTP

 

CO - SUPERVISOR

  1. Kashif Shad (2017 - ongoing), Social Sustainability and Enterprise Risk Management: A Value Creation Framework – UTP
  2. Nurfatihah Akmal (2018 – ongoing) Creating service experience and brand love for fuel stations using lovemark theory – UT
  3. Muhammad Asghar Ali (2019 - ongoing), Consumers’ perception of restaurants based on online reviews and patronization – UTP

 M.Phil

Main Supervisor
  1. Raymond Jasudass (2017 - ongoing), The role of DART model in engaging frontline employees’ engagement in value co-creation in healthcare industry (MAIN SUPERVISOR) – UTP

MBA

Main Supervisor

  1. Muhammad Yasin (2013 - Graduated), Brand love: Mediating role in purchase intentions and word-of-mouth (MAIN SUPERVISOR) – Foundation University Islamabad