Research Grants SECURED
PRINCIPAL INVESTIGATOR (PI)
- Gauging the Frontliners' Understanding and Practice of Value Co-Creation at PETRONAS Marketing & Trading Skills Group (MTSG)
Funding: PETRONAS - YUTP – PRF
Grant No. 015LC0-213
Amount: RM 70,000
Role: Principal Investigator (PI)
Status: 17th February 2020 – ongoing
- Envisioning Future Petrol Station: Customers Value-In-Experience Model For Petronas Dagangan Berhad Non-Fuel Retailing
Funding: PETRONAS - YUTP – PRF
Grant No. 015LC0-202
Amount: RM 80,000
Role: Principal Investigator (PI)
Status: 17th February 2020 – ongoing
- Investigating the Customer Engagement Valence through Neuromarketing Approach and Proposing its Model for Malaysian Online Businesses
Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia
Grant No. 015MA0-063
Amount: RM 87,600
Role: Principal Investigator (PI)
Status: 1st August 2019 – ongoing
- Co-Creation Eco-System for Sustainable Tourism: A Comparative Study of Malaysia and Indonesia
Funding: International Grant / International Collaborative Research Fund (ICRF) University Mercu Buana Indonesia
Grant No. 015ME0-047
Amount: Rp. 70 Million (Indonesian Rupia)
Role: Principal Investigator (PI)
Status: Completed (16th Sept. 2018 – 12th March 2020)
- Customers Engagement in Value Co-Creation in Petrochemical Industry of Malaysia
Funding: Short Term Internal Research Fund (STIRF), UTP
Grant No. 0153AA-F85
Amount: RM 20,000
Role: Principal Investigator (PI)
Status: Completed (4th April 2017 – 3rd Sept. 2018)
- Marketing Impact Research of Coconut Charcoal by ENACTUS CEDI In Northern Malaysia
Funding: University Research Internal Fund (URIF), UTP
Grant No. 0153AA-G35
Amount: RM 20,000
Role: Principal Investigator (PI)
Status: Completed (1st December 2017 – 4th June 2019)
TEAM MEMBER
- Determining the Precursors of Cyberbullying among the Students of Malaysian Institutes of Higher Learning
Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia
Amount: RM 50,000
Role: Team Member
Status: 1st August 2019 – ongoing
- Optimizing and Increasing the Efficiency of the Dominant Ethno-religious Group in Malaysia via Entrepreneur Socialization-Success-Sustainability Index (E3S Index) in Braving the 4th Industrial Revolution
Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia
Amount: RM 87,950
Role: Team Member
Status: 1st August 2019 – ongoing
- The Development of Customer Value Co-Creation Behavior Model in Malaysian Retail Industry
Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia
Project Team: AP Dr. Zulkipli Ghazali (PI), Amjad Shamim (member)
Amount: RM 91,000 (Cost Center: 0153AB - i58)
Role: Team Member
Status: Completed (2014 – 2016)
- The role of experiential value in developing customer value co-creation behavior in Retai`l Sector of Perak, Malaysia
Funding: STIRF Universiti Teknologi PETRONAS, Malaysia
Project Leader: En Abu Bakar Sedek Abdul Jamak (PI), AP Dr. Zulkipli Ghazali, Amjad Shamim (member)
Amount: RM 25,000
Role: Team Member
Status: Completed (2014 – 2015)