Research Grants SECURED

 

PRINCIPAL INVESTIGATOR (PI)

  1. Gauging the Frontliners' Understanding and Practice of Value Co-Creation at PETRONAS Marketing & Trading Skills Group (MTSG)

Funding: PETRONAS - YUTP – PRF

Grant No. 015LC0-213

Amount: RM 70,000

Role: Principal Investigator (PI)

Status:  17th February 2020 – ongoing

 

  1. Envisioning Future Petrol Station: Customers Value-In-Experience Model For Petronas Dagangan Berhad Non-Fuel Retailing

Funding: PETRONAS - YUTP – PRF

Grant No. 015LC0-202

Amount: RM 80,000

Role: Principal Investigator (PI)

Status:  17th February 2020 – ongoing

 

  1. Investigating the Customer Engagement Valence through Neuromarketing Approach and Proposing its Model for Malaysian Online Businesses

Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia

Grant No. 015MA0-063

Amount: RM 87,600

Role: Principal Investigator (PI)

Status: 1st August 2019 – ongoing

 

  1. Co-Creation Eco-System for Sustainable Tourism: A Comparative Study of Malaysia and Indonesia

Funding: International Grant / International Collaborative Research Fund (ICRF) University Mercu Buana Indonesia

Grant No. 015ME0-047

Amount: Rp. 70 Million (Indonesian Rupia)

Role: Principal Investigator (PI)

Status: Completed (16th Sept. 2018 – 12th March 2020)

 

  1. Customers Engagement in Value Co-Creation in Petrochemical Industry of Malaysia

Funding: Short Term Internal Research Fund (STIRF), UTP

Grant No. 0153AA-F85

Amount: RM 20,000

Role: Principal Investigator (PI)

Status: Completed (4th April 2017 – 3rd Sept. 2018)

 

  1. Marketing Impact Research of Coconut Charcoal by ENACTUS CEDI In Northern Malaysia

Funding: University Research Internal Fund (URIF), UTP

Grant No. 0153AA-G35

Amount: RM 20,000

Role: Principal Investigator (PI)

Status: Completed (1st December 2017 – 4th June 2019)

 

TEAM MEMBER

 

  1. Determining the Precursors of Cyberbullying among the Students of Malaysian Institutes of Higher Learning

Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia

Amount: RM 50,000

Role: Team Member

Status: 1st August 2019 – ongoing

 

  1. Optimizing and Increasing the Efficiency of the Dominant Ethno-religious Group in Malaysia via Entrepreneur Socialization-Success-Sustainability Index (E3S Index) in Braving the 4th Industrial Revolution

Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia

Amount: RM 87,950

Role: Team Member

Status: 1st August 2019 – ongoing

 

  1. The Development of Customer Value Co-Creation Behavior Model in Malaysian Retail Industry

Funding: Fundamental Research Grant Scheme (FRGS), Ministry of Education Malaysia

Project Team: AP Dr. Zulkipli Ghazali (PI), Amjad Shamim (member)
Amount: RM 91,000 (Cost Center: 0153AB - i58)

Role: Team Member

Status: Completed (2014 – 2016)

 

  1. The role of experiential value in developing customer value co-creation behavior in Retai`l Sector of Perak, Malaysia

Funding: STIRF Universiti Teknologi PETRONAS, Malaysia

Project Leader: En Abu Bakar Sedek Abdul Jamak (PI), AP Dr. Zulkipli Ghazali, Amjad Shamim (member)

Amount: RM 25,000

Role: Team Member

Status: Completed (2014 – 2015)