Research Interests
My primariy area of research interest falls in the following domains:
1. Service Marketing
2. Value co-creation
3. Service Logic
4. Service Dominant Logic
5. Neuromarketin
6. Consumer Behavior
7. Retailing
Research is my passion
My primariy area of research interest falls in the following domains:
1. Service Marketing
2. Value co-creation
3. Service Logic
4. Service Dominant Logic
5. Neuromarketin
6. Consumer Behavior
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