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Conference Presentations and Proceedings:
- Shamim, A. and Ghazali, Z. (2015), “Influence of extrinsic value on customer participation in value co-creation behavior: An empirical investigation through SEM approach”, 2nd International Conference on Statistics in Science, Business and Engineering (ICSSBE2015) (IEEE Proceedings / Scopus indexed) – (BEST PAPER AWARD).
- Shamim, A. and Ghazali, Z. (2015), “Extrinsic experiential value as an antecedent of customer citizenship behavior”, 2nd International Symposium on Technology Management and Emerging Technologies (ISTMET 2015), August 2015 Malaysia, (IEEE Proceedings / Scopus & ISI indexed).
- Jamak, ABS., Shamim, A. and Ghazali, Z. (2015), “Impact of customer citizenship behavior on corporate brand experience”, 2nd International Symposium on Technology Management and Emerging Technologies (ISTMET 2015), August 2015 Malaysia, (IEEE Proceedings / Scopus & ISI indexed).
- Shamim, A. and Gill, MS. (2009), “The marriage of information and communication technologies and new product development: A case of Pakistan Tobacco Company” presented in 2nd COMSATS International Business Research Conference: A Conference for Business, Economics and Behavioral Sciences, 13 Nov. - 14 Nov. 2009, CIIT Lahore.