Conference Presentations and Proceedings:

  1. Shamim, A. and Ghazali, Z. (2015), “Influence of extrinsic value on customer participation in value co-creation behavior: An empirical investigation through SEM approach”, 2nd International Conference on Statistics in Science, Business and Engineering (ICSSBE2015) (IEEE Proceedings / Scopus indexed) – (BEST PAPER AWARD).
  1. Shamim, A. and Ghazali, Z. (2015), “Extrinsic experiential value as an antecedent of customer citizenship behavior”, 2nd International Symposium on Technology Management and Emerging Technologies (ISTMET 2015), August 2015 Malaysia, (IEEE Proceedings / Scopus & ISI indexed).
  1. Jamak, ABS., Shamim, A. and Ghazali, Z. (2015), “Impact of customer citizenship behavior on corporate brand experience”, 2nd International Symposium on Technology Management and Emerging Technologies (ISTMET 2015), August 2015 Malaysia, (IEEE Proceedings / Scopus & ISI indexed).
  1. Shamim, A. and Gill, MS. (2009), “The marriage of information and communication technologies and new product development: A case of Pakistan Tobacco Company” presented in 2nd COMSATS International Business Research Conference: A Conference for Business, Economics and Behavioral Sciences, 13 Nov. - 14 Nov. 2009, CIIT Lahore.