Publications

Customer Relationship Satisfaction and Relationship Improvement: Key Determinants of Customer Loyalty

01/27/2015 11:32
Altaf, M., Shamim, A., Yousaf, U and Ghazali, Z. (2013), “Customer Relationship Satisfaction and Relationship Improvement: Key Determinants of Customer Loyalty”, International Journal of Marketing Principles and Practices, Vol. 3, No. 2

Brand Love: Mediating Role in Purchase Intentions and Word-of-Mouth

01/27/2015 11:17
Yasin, M. and Shamim, A. (2013), “Brand Love: Mediating Role in Purchase Intentions and Word-of-Mouth”, IOSR Journal of Business and Management, Vol. 7 No. 2  

Creativity: a driving force behind yield management

01/27/2015 11:12
Shabbir, MS., Shamim, A., Kaleem, A. and Shahbaz, M. (2011). Creativity: a driving force behind yield management. International Journal of Economics and Business Research, Vol. 3, No. 4, pp. 459-467  

Blasphemy: A Hammer on Consumer Purchase Intentions and Brand Loyalty in Pakistan Read more: https://amjadshamim.webnode.com/publications/ Create your own website for free: https://us.webnode.com

01/27/2015 09:00
Shabbir, MS., Shamim, A. (2010). Blasphemy: A Hammer on Consumer Purchase Intentions and Brand Loyalty in Pakistan. 12th South Dakota Conference, USA  

E-commerce from an Islamic perspective

01/15/2010 11:11
Shamim, A. (2010), “E-commerce from an Islamic perspective”, Journal of Islamic Marketing, Vol. 1, No. 2 (Article Review).
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